best values in brand recognition

Source: IWAS-Int. advertising medium analyses of ski resorts 1997-2010, Institute for advertising science, WU Vienna. University Prof. Dr. Günter Schweiger

Number of campaigns/interviews: restraining bar 92/6.439, checkpoint poster 15/3.746, big poster 61/4.979, pylons 146/4.221, panorama 81/6.030,
clock boards 163/6.439, placards 255/6.439, ski stands 18/2.582


best values in popularity

(1 excellent to 5 insufficient)

 

Source: IWAS-Int. advertising medium analyses of ski resorts, Institute for advertising science, WU Vienna. University Prof. Dr. Günter Schweiger